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bobby hartanto image

Ai Powered Product Designer

Portfolio
Credentials

I work with DTC brand owners to create seamless e-commerce operations using agentic workflow to improve retention and learn from customers behaviour.

Think about a lexus class aftersales for e-commerce, I enable agent to your e commerce website to chat with your customer trough whatsapp for the customer satisfaction, upsell/cross-sell, product recommendations, and then the agent will update the order status, and so on. that's what i do.
Most Ai is slopy and tasteless. I design distinct, brand-native interfaces that don’t look like generic SaaS templates—translating raw ideas into tactile, conversion-ready prototypes. Design with figma just like the old days
I do design critiques, analyzing your existing product to identify usability issues and providing a clear, actionable strategy for improvement.
Consistent products build instant credibility. I craft unified visual identities and modular design systems that keep your brand distinct, eliminate component bloat, and speed up future feature releases.

Featured works

Cognitix website

Fig 01. Cognitix website

crema roastery website

Fig 02. crema logo branding

crema roastery website

Fig 02. crema roastery website

bublibu food delivery app

Fig 02. Bublibu food delivery app

I've shipped full-stack web and mobile products, built lean marketplaces, and structured business models that reduce cost without sacrificing user experience. My edge is conversion-focused design: the kind that moves metrics, not just pixels.

Moka POS app

Fig 03. Moka POS app

parkee parking app

Fig 04. Parkee app

Experiences

2014 - 2016


Mullen Lowe

2016 - 2017


Astragraphia

2017 - 2018


MokaPOS

2018 - 2019


IBM

2019 - 2026


Paton.Dev

2026 - present


Freelance

IBM Logo
IBM Logo
IBM Logo
IBM Logo
IBM Logo

My experience spans agencies, corporate enterprises, startups, and global consultancies.

I help business owners see their blindspots — especially in an AI-first world where the gap between good design and growth is smaller than ever. Building something? Let's talk.

How can i help:

  • Design consulting
    Diagnose and optimize your product
  • Design system
    Audit and setup your design system
  • Development partner
    Design and build from scratch
  • Workshop & speaking
    For teams and communities

Agencies

  • Mullen lowe
  • Indomie
  • XL Axiata
  • Axis
  • Garuda Indonesia
  • Danamon

Startups

  • Moka POS
  • Bublibu
  • Cognitix

Consultancies

  • IBM Indonesia
  • XL Axiata
  • Adira
  • Pertamina
  • Astragraphia

Personal Projects

  • Crema