Bobby Hartanto is an Indonesian based product designer with over 11+ years experience in designing intuitive and useful digital products.
My experience spans agencies, corporate enterprises, startups, and global consultancies from 2014 to 2026. This gives me the full-stack design perspective to navigate ambiguity, unite teams, and take a product from concept to launch.
Problem to Product
Bublibu is an internal project at Paton.dev. An agnostic food delivery marketplace that connects drivers, tenants, and customers. without having any single fleet.
Early stages startup struggle with the development cost, I design double sided interface Buyer and Merchant to reduce development cost at validation phase.
User has so many password to remember, during the development process of bublibu we remove password and just OTP right away, it's reduce recall system in user cognitive load
Visual Direction
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley,
When the same button gets redesigned repeatedly, engineers re-implement identical components across multiple touchpoints, and misalignment becomes the norm rather than the exception it's clear the design system needs intervention.