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IBM x XL Axiata design system 2019

Visual Direction

When the same button gets redesigned repeatedly, engineers re-implement identical components across multiple touchpoints, and misalignment becomes the norm rather than the exception it's clear the design system needs intervention.

RoleProduct Design Lead
Timeline2026
PlatformWeb & Mobile
FocusStrategy & Research

XL Axiata Big Bang Project

At IBM Projects weren't small. Teams weren't local and it's involved multiple stakeholders. Having a convo with cross function team is nothing new for me, i'm always comfortable to have design alignment with engineer, but here at IBM i have to make alignment not only with cross function team but also cross country with different culture A truly escalate the alignment challenge for me.