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Visual Direction

IBM x XL Axiata design system 2019

When the same button gets redesigned repeatedly, engineers re-implement identical components across multiple touchpoints, and misalignment becomes the norm rather than the exception it's clear the design system needs intervention.

XL Axiata Big Bang Project

At IBM Projects weren't small. Teams weren't local and it's involved multiple stakeholders. Having a convo with cross function team is nothing new for me, i'm always comfortable to have design alignment with engineer, but here at IBM i have to make alignment not only with cross function team but also cross country with different culture A truly escalate the alignment challenge for me.